CX Design

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I want it all and I want it now

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I want it all and I want it now

Customers’ intolerance for suboptimal experiences is increasingly impacting companies’ profitability, because far too often their expectations for immediate, convenient and personalised service are not met. Why are organisations still pursuing tech-first transformation without due consideration for those deeper customer needs and expectations?

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Techno-cocktails of the senses

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Techno-cocktails of the senses

Increasingly organisations aim to engage their customers and users at a deeper level, by tapping into their emotions and stimulating their senses. Innovative technologies are increasingly helping with this by creating sensorial stimuli to enrich the experience and influence the mind.

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Take a chance on poor customer experience? Mamma Mia, no!

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Take a chance on poor customer experience? Mamma Mia, no!

In the midst of the ‘Experience Economy’, where Customer Experience is the key driver of lasting customer relationships and loyalty, many organisations still leave things to chance. Instead, a clear customer strategy is essential to design and deliver coherent, meaningful and differentiated CX

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Reclaiming your time at the time of a claim

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Reclaiming your time at the time of a claim

Claims are a key moment in the insurance journey and key to customer retention. However, the customer experience is often a chronicle of frustrations and bad endings. How can insurers leverage technology and automation to improve the claims journey and drive loyalty and business value?

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Customer strategy: The missing link

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Customer strategy: The missing link

Do you have a clear Customer Strategy to shape the focus of your CX programme and supercharge its delivery and impact? The reality is that not only many organisations overlook this aspect of the CX programme, but many do not have the right skills and tools to design a successful and brand-aligned Customer Strategy.

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Once upon a time, design was for kids

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Once upon a time, design was for kids

Businesses increasingly use the word ‘design’ as the solution to many problems. However, many still adopt traditional process design techniques, which are not able to bring the right customer focus or lead to innovative solutions.

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Emotions are loud but nobody listens

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Emotions are loud but nobody listens

People's decisions and behaviours are driven by emotions, but most Voice of the Customer programmes focus only on the transactional aspects of the customer journey, without trying to understand how the customer felt

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Escaping the deserted Island of strategy

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Escaping the deserted Island of strategy

Strategic talk alone doesn’t change the reality of the present. The best brand strategies are supported by a clear understanding of how they can be brought to life and become part of the DNA of an organisation – well before they start to communicate to their customers those new brand promises.  

Contact MANUELA PIFANI

Tel. +44 7917 773731

manuela.pifani@cxellence.com