AI is currently a topic regularly debated at many decision-makers tables, especially associated with reducing operational costs. But what is AI and how can it transform your customer journey and service model?
There is currently a clear trend in Customer Experience circles. It seems it has become almost impossible to attend a CX event without hearing people talking about Artificial Intelligence (AI) and chatbots. Yet, is AI still only the fancy gadget in fashion, or is it the solution to a real customer and organisational need?